LEJ4Learning

1. Introduction

2. Geoffrey Moore Explains Market Segmentation

3. Types of Market Segmentation: Behavioral and Psychographic

4. Market Segmentation: Demographic and Geographic | Understand the User

5. Market Segmentation: Occasional and Cultural | Understand the User

6. Market Segmentation: Tips | Understand the Use

7. Introducing aBARKment | Understand the Use

8. Geoffrey Moore: Market segmentation and Personas | Understand the User

9. Personas for Understanding Your User | Understand the User

10. Choosing your Market Segment | Understand the Use

11. Geoffrey Moore: Plausible Segmentation | Understand the Use

12. Marketing Segmentation: Wrap Up | Understand the User

13. Four levels of Market Competition | Understand the User

14. Generic and Budget Competition | Understand the User

15. Competition: Wrap-up | Understand the User | App Marketing

16. Identify Competitors | Understand the User | App Marketing

17. Competitive Advantages | Understand the User | App Marketing

18. Competitive Analysis | Understand the User | App Marketing

19. Competitive Analysis Framework | Understand the User

20. Geoffrey Moore: Value Proposition | Understand the User

21. Moore’s Value Proposition Template | Understand the User

22. Value proposition: Final Advice | Understand the User

23. App Marketing | Understand the User| Lesson 1 Recap

24. App Marketing | Pre-launch | Lesson Introduction

25. Set Marketing Goals | Pre-Launch

26. Stages and Marketing Objectives | Pre-Launch

27. Measurable Marketing Goals | Pre-Launch

28. Build your Marketing Plan | Pre-Launch

29. Create Your Distribution Plan | Pre-Launch

30. Research with Google Trends | Pre-Launch

31. Research with Adwords Keyword Planner Tool

32. Distribution channels | Pre-Launch

33. Distribution channels: Partnerships | Pre-Launch

34. Steve Chen: Youtube | Introduction | Pre-Launch

35. Business Partnerships | Pre-Launch

36. Research Distribution Channels | Pre-Launch

37. Create Marketing Materials | Pre-Launch

38. Landing Pages and Messaging | Pre-Launch

39. App Beta Testing | Pre-Launch

40. App stores: Distribution channels | Pre-Launch

41. Global Marketing Pre-Launch

42. App Marketing | Pre-Launch | Wrappin Up

43. App Marketing | Launch | Lesson Introduction

44. App Launch Checklist | Launch | App Marketing

45. App Launch Checklist: Social Page | Launch

46. Noam: Social Media Marketing Advice | Launch

47. Tali Saar : App Launch Checklist: PR | Launch

48. Launch assets: Press Kit | Launch | App Marketing

49. Launch Checklist: Building Your Userbase | Launch

50. Noam: Create Incentives Advice | Launch

51. App Store Optimization | Launch | App Marketing

52. SEO Tips | Launch | App Marketing

53. How to be Successful with SEO | Launch

54. How to be Successful with ASO

55. App Reviews and Feedback | Launch

56. Relevance in Online Groups | Launch

57. Activity in Relevant Offline Events | Launch

58. Tali Saar: Industry Events | Launch

59. Explore Business Events | Launch

60. Grow your User Base | Launch

61. Get Your First Users: Advice | Launch

62. App Marketing | Launch | Lesson Recap

63. App Marketing | Customer Acquisition

64. Three Engines of Growth | Customer Acquisition

65. Paid Marketing | Customer Acquisition

66. Tali Saar: Paid Marketing Advice

67. Google AdWords: Introduction | Customer Acquisition

68. Google AdWords: Structure of a Campaign | Customer Acquisition

69. Google AdWords: Campaigns Text | Customer Acquisition

70. Google AdWords: Text Campaign Tips | Customer Acquisition

71.Google AdWords: Keywords | Customer Acquisition

72. Google Adwords: Keywords Advice | Customer Acquisition

73. Google AdWords: Mobile | Customer Acquisition |

74.Google AdWords: Wrap up | Customer Acquisition 

75. Direct Media Buying | Customer Acquisition

76. Google Display Networks | Customer Acquisition

77. Programmatic Marketing | Customer Acquisition

78. Affiliate Marketing | Customer Acquisition

79. Paid YouTube Ads | Customer Acquisition

80. Youtube Ads Advice | Customer Acquisition

81. Paid Social Marketing | Customer Acquisition

82. Free Social & Community Marketing | Customer Acquisition

83. Build Communities | Customer Acquisition

84. Inbound Marketing | Customer Acquisition

85. Email Marketing | Customer Acquisition

86. Email Marketing Advice | Customer Acquisition

87. Email Marketing Components | Customer Acquisition

88. Growth Hacking | Customer Acquisition

89. App Marketing | Customer Acquisition | Lesson Recap

90. App Marketing | Measurement Fundamentals | Lesson Intro

91. User Feedback | Measurement Fundamentals

92. Engaging Customers: Considerations | Measurement Fundamentals

93. Metrics to Meet your Goals | Measurement Fundamentals

94. App Goals: Metrics: Growth Advice | Measurement Fundamentals

95. Match Goals to Metrics | Measurement Fundamentals

96. Validate Efforts Through Experiments | Measurement Fundamentals

97. Start your Marketing Experiments | Measurement Fundamentals

98. Build Your Retention Experiment | Measurement Fundamentals

99. A/B Experimental Test | Measurement Fundamentals

100. Analyze Marketing Experiment Results | Measurement Fundamentals

101. User Testing

102.  Untitled

 

 

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