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Marketing Management

1. Introduction, Marketing Viewpoint
2. Customer Needs and expectations, Custome…
3. Marketing orientation, sustainable comet…
4. Product concept, selling concept, market…
5. Marketing environment, Broad environment…
6. Marketing mix, Limitations of marketing …
7. Marketing plan detail
8. Macro environment, Market analysis, cons…
9. Marketing strategies, Types of marketing…
10. Market dominance strategies, Cost leader…
11. Aspects of a product, Types of products,…
12. Typical product life cycle, Management o…
13. Types of new products, Research and deve…
14. Conjoint analysis, Commercialization,
15. Mass market approach, Heavy user target …
16. Purpose of packaging and labeling, packa…
17. History, Branding policies,
18. Pricing defined, Zone pricing, Strategy,…
19. Psychological pricing, Retailing/odd pri…
20. objectives of pricing
21. Discounts and Allowances, Types of disco…
22. Advantages, disadvantages, loss leader, …
23. Fixed pricing, variable pricing, profit …
24. Price discrimination, Types of price dis…
25. B.C.G analysis, G.E. Multi factoral anal…
26. Marketing communications planning framew…
27. Integrated marketing communication, sale…
28. History, Media, Impact, Public service a…
29. Mind share, Dominant mind share, Etymolo…
30. Television Commercial, Characteristics o…
31. Sales, Mode of selling, Types of sales, …
32. Negotiation, The advocate’s approach, Be…
33. Advantages to sales people, Advantages t…
34. Publicity, Publicists,Effectove pibicity…
35. Distribution
36. THE DISTRIBUTION CHANNEL
37. SUPPLY CHAIN MANAGEMENT (SCM)
38. WHOLESALINGAND LOGISTICS
39. RETAILING
40. CONSUMER BEHAVIOUR (Part I )
41. CONSUMER BEHAVIOUR (Part II)
42. CONSUMER BEHAVIOUR
43. SWOT ANALYSIS
44. Market Research 01
45. Market Research 02

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