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Brand Mangement (V-U)

(45 Lectures Available)

S# Lecture Course Institute Instructor Discipline
1
  • 1. Understanding Brands-Introduction (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
2
  • 10. Brand Picture (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
3
  • 11. Brand Persona (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
4
  • 12. Brand Contract (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
5
  • 13. Brand Contract (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
6
  • 14. Brand Contract (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
7
  • 15. Brand Based Customer Model (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
8
  • 16. Brand Based Customer Model (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
9
  • 17. Positioning (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
10
  • 18. Positioning (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
11
  • 19. Positioning – Guiding Principles (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
12
  • 2. Introduction (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
13
  • 20. Positioning – Guiding Principles (Contd…. (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
14
  • 21. Brand Extension (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
15
  • 22. Line Extension (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
16
  • 23. Brand Extension/ Diversification (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
17
  • 24. Positioning – The Base of Extension (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
18
  • 25. Developing the Model of Brand Extension (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
19
  • 26. Brand Portfolio (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
20
  • 27. Brand Architecture (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
21
  • 28. Brand Architecture (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
22
  • 29. Channels of Distribution (Contd…) (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
23
  • 3. Brand Manifestations/ Fundamentals (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
24
  • 30. Creating Value (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences
25
  • 31. Co-Branding (V-U)
Brand Mangement (V-U) Virtual University Mr. Waseem Ahsan Social Sciences

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