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Services Marketing (V-U)

(45 Lectures Available)

S# Lecture Course Institute Instructor Discipline
26
  • 32. Values & value system (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
27
  • 33. Importance of physical evidence (PE) (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
28
  • 34. Physical evidence strategy (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
29
  • 35. Closing gap 3–People/Employees (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
30
  • 36. Strategies for managing people (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
31
  • 37. Distribution (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
32
  • 38. Distribution management (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
33
  • 39. Demand management strategies (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
34
  • 4. Classification of services (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
35
  • 40. Service Communication (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
36
  • 41. Managing promises & expectations (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
37
  • 42. Improve customer education (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
38
  • 43. Role of pricing (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
39
  • 44. The basis of demand-based pricing (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
40
  • 45. The recap (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
41
  • 5. Classification of services…contd. (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
42
  • 6. Classification of services…cont’d (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
43
  • 7. Marketing mix of services (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
44
  • 8. The provider gap– its levels (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences
45
  • 9. The purchase process of services (V-U)
Services Marketing (V-U) Virtual University Waseem Ahsan Social Sciences

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