Fundamentals of Public Relations (VU)

• 1. Introduction & Brief History
• 2. How Does Public Relations Work
• 3. Public Relations Distinguished
• 4. Work Undertaken by PR Department
• 5. Planning Public Relations Programmes
• 6. Medias of PR
• 7. Press Relations
• 8. Created Private Media
• 9. Special Uses of Public Relations
• 10. Budgeting in PR
• 12. Psychology of Public Relations
• 13. Public Relations for Trade Associations
• 14. Public Relations & Labour Unions
• 16. Using Advertising for P R Communication
• 17. Role of Public Relations in Marketing
• 18. Corporate image & Corporate identity
• 19. How to develop E-PR
• 20. SPONSORSHIP—An important PR tool
• 21. House Journals
• 22. Crisis & Public Relations
• 23. Advertizing
• 24. International Public Relations
• 25. Public Relations Consultancy
• 26. How to Educate Market
• 27. Modern Day Values of PR