Advertising for Print and Electronic Media (V-U)

• PURPOSE OF STUDYING ADVERTISING AND its HISTORY (V-U)
• DEFINITONS OF ADVERTISING AND ITS RELATION WITH DIFFERENT NOTIONS (V-U)
• CONTROVERSIES ABOUT ADVERTISING (V-U)
• TYPES OF ADVERTISING (V-U)
• EFFECTIVE COMMUNICATION (V-U)
• PROCESS OF ADVERTISING (V-U)
• ADVERTISING MODELS (V-U)
• ADVERTISING MODELS (DAGMAR MODEL) (V-U)
• COMPARISON OF PRINT, TV, RADIO AND ONLINE ADVERTISING (V-U)
• ADVERTISING AGENCY (V-U)
• TYPES OF ADVERTISING AGENCY (V-U)
• FUNCTIONS & STRUCTURE OF ADVERTISING AGENCY (V-U)
• AGENCY COMPENSATION & CLIENT SERVICE DEPARTMENT OF ADVERTISING AGENCY (V-U)
• CLIENT SERVICE DEPARTMENT OF ADVERTISING AGENCY PART 2 (V-U)
• ACCOUNTS DEPARTMENT OF ADVERTISING AGENCY AND CREATIVE BRIEF (V-U)
• CREATIVE DEPARTMENT OF ADVERTISING AGENCY (V-U)
• THE CREATIVE PROCESS AND MEANING OF LAYOUT (V-U)
• ROLE OF CREATIVITY IN ADVERTISING AND STAGES OF AD DESIGN PROCESS (V-U)
• ADVERTISING COPY (V-U)
• QUALITIES OF A GOOD ADVERTISING COPY (V-U)
• QUALIFICATION OF A COPY WRITER & ELEMENTS OF PRINT AD COPY (V-U)
• ELEMENTS OF PRINT AD COPY (V-U)
• SOURCES OF COPY IDEAS AND EFFECTIVE COPY WRITING (V-U)
• FORMAT FOR RADIO AND TV COMMERCIALS (V-U)
• PRINT AD PRODUCTION PROCESS (V-U)