Advertising and Promotion (V-U)

• Introduction, Importance of Advertising, Definition of Advertising (V-U)
• Advantages of Advertising, History of Advertising (V-U)
• Classification of Advertisements, Function of Advertising, Impact of Advertising (V-U)
• Practical Benefits, Ethics in Dvertising, Advertising- a Marketing Tool (V-U)
• Assembling Marketing Mix, Product Life Cycle (V-U)
• Advertising Agencies (V-U)
• Advertising Objectives, Positioning (V-U)
• Branding; Creative Strategies (V-U)
• Designing Message; Message Structure; Basic Terms (V-U)
• Advertising Research (V-U)
• Communication Objectives; Pre-Testing; Media Research (V-U)
• Account Planning (V-U)
• Communication Models; Messege Effectiveness Factors (V-U)
• Deciding The Theme (V-U)
• Persuasive Advertisement Strategy (V-U)
• Advertising Apeals; Media Mix Decisions (V-U)
• The Creative Process (V-U)
• Creativity vs. Profit (V-U)
• Weasel Words; Advertisement Campaigns (V-U)
• Sponsorship; Advertising Media (V-U)
• Television Advertising; Radio Advertising; Cable TV; Transit Advertising; Billboards Adver (V-U)
• Internet Buzzwords; Importance, Objectives, Types and Challenges of Online Advertising (V-U)
• Tools for Online Advertising; The Promotional Mix; Promotional Planning Process (V-U)
• Features, Types, and Importance of Sales Promotion (V-U)
• Advantages and Disadvantages of Publicity; Personal selling; International Advertising (V-U)