Consumer Behaviour (V-U)

• 1. An Introduction to consumer behavior (V-U)
• 2. Customer Value (V-U)
• 3. Consumer Behaviour Research (V-U)
• 4. Customer Satisfaction (V-U)
• 5. Segmentation (V-U)
• 6. Target Market (V-U)
• 7. Motivation (V-U)
• 8. Personality (V-U)
• 9. Personality (contd) (V-U)
• 11. Perception (contd.) (V-U)
• 12. Product Positioning (V-U)
• 13. Repositioning (V-U)
• 14. Learning (V-U)
• 15. Conditioning (V-U)
• 16. Instrumental Learning (V-U)
• 17. Theories (V-U)
• 18. Attitude (V-U)
• 19. Cognition (V-U)
• 20. Attitude Formation (V-U)
• 21. Consumer learning processes (V-U)
• 22. Attribution (V-U)
• 23. Communication (V-U)
• 24. Branding (V-U)
• 25. Communication Strategy (V-U)
• 26. Marketing Communications and Ethics (V-U)