Principles of Marketing (v-u)

• Introduction (v-u)
• Road Map to Course (v-u)
• Marketing Historical Prospective (v-u)
• Marketing Challenges In 21 Century (v-u)
• Marketing Challenges in the 21st century (v-u)
• Strategic Planning and Marketing Process (v-u)
• Marketing Process (v-u)
• The Macroenvironment (v-u)
• Marketing Research (v-u)
• Steps in the Marketing Research Process (v-u)
• What is Marketing? (v-u)
• Consumer buying behavior (v-u)
• Consumer Buying Behavior (Cont.) (v-u)
• Business Markets and Buying Behavior (v-u)
• Market Segmentation (v-u)
• Market Segmentation (Cont.) (v-u)
• “Marketing Mix4 Ps” (v-u)
• Individual Product Decisions (v-u)
• New Product Development (v-u)
• Consumer Adoption Process (v-u)
• Price (v-u)
• Setting Pricing Policy (v-u)
• Initiating and Responding to Price Changes (v-u)
• Place….Distribution Channel….Marketing Channel (v-u)
• Logistic Management (v-u)