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Marketing Management (V-U)

(45 Lectures Available)

S# Lecture Course Institute Instructor Discipline
1
  • 1. Bench Mark of Marketing, marketing view point (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
2
  • 10. Strategic Marketing Planning (Cont.) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
3
  • 11. Product (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
4
  • 12. Product Life Cycle (PLC) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
5
  • 13. New Product Development (NPD) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
6
  • 14. New Product Development (NPD) (Cont.) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
7
  • 15. Consumer Adoption Process (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
8
  • 16. Packaging and Labeling (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
9
  • 17. Brand Management (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
10
  • 18. Price and Pricing (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
11
  • 19. Pricing (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
12
  • 2. Customer Experience Management, customer life time value (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
13
  • 20. Pricing Objectives (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
14
  • 21. Pricing Objectives (Cont.) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
15
  • 22. Penetration Pricing (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
16
  • 23. Psychological Pricing (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
17
  • 24. Price Discrimination (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
18
  • 25. Portfolio Management (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
19
  • 26. Promotion (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
20
  • 27. Promotion (Cont.) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
21
  • 28. Advertising (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
22
  • 29. Mind Share---An Important Objective of Advertising (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
23
  • 3. Marketing Orientation, sustainable competitive advantage, target market (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
24
  • 30. Television Commercials (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences
25
  • 31. Television Commercials (Cont.) (V-U)
Marketing Management (V-U) Virtual University Amjad Habib Mirza Social Sciences