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Marketing Research (V-U)

(45 Lectures Available)

S# Lecture Course Institute Instructor Discipline
1
  • 1. Introduction to Marketing Research1 (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
2
  • 10. Rating Scales (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
3
  • 11. Rating Scales (Contd.) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
4
  • 12. Accuracy, Validity and Reliabity (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
5
  • 13. Sampling Process (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
6
  • 14. Factors Affecting the Sample Size (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
7
  • 15. Sampling Techniques (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
8
  • 16. Sampling Techniques (Contd.) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
9
  • 17. Development of Questionnaire (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
10
  • 18. Designing a Good Research Questionnaire (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
11
  • 19. Data Collection and Fieldwork (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
12
  • 2. Selection of Marketing Research Supplier (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
13
  • 20. Data Analysis Data Preparation (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
14
  • 21. Data Analysis Data Preparation (Contd.) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
15
  • 22. Research Proposal (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
16
  • 23. Research Proposal (Contd.) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
17
  • 24. Data Analysis (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
18
  • 25. Data Analysis (Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
19
  • 26. Data Analysis (Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
20
  • 27. Data Analysis (Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
21
  • 28. Data Analysis(Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
22
  • 29. Data Analysis(Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
23
  • 3. Defining Marketing Research Problem (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
24
  • 30. Data Analysis(Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences
25
  • 31. Data Analysis(Continued) (V-U)
Marketing Research (V-U) Virtual University Dr. Zulfiqar Ali Khan Social Sciences